Position
Anthony combines strategy and delivery to shape decision, operating and business models so execution holds at scale. He sits between executive arbitration, operating-model design and multi-country execution, running modular engagements on one method: map, frame, structure, deliver. He treats AI as architecture rather than tooling, integrated into the practice itself to extend executive judgment where speed and scale matter. He has 20+ years of experience, including 15 in senior and advisory executive roles worldwide, across 10 industries and 3 regions. His crisis-management grounding is 7 years in a EUR 10B hedge fund through the Lehman collapse. He designed the ARCHITEKT logo. He is based in Bangkok.
Numbers
Documented outcomes include 30+ strategic programs in the EUR 15M to 500M+ scope, more than EUR 2M in documented savings across engagements, a 46% e-commerce revenue lift in 11 months, EUR 400K saved on a single design-system RFP, 149 dialogue paths deployed including 79 advanced flows, and 3700 structured feature specs co-produced with the co-founder CTO on On-Care.
Track record
Since 2024 he founded Oksydian, an independent advisory practice across APAC, Europe and the Americas, structuring decision rights, realigning delivery across markets and co-designing business models from scratch. He was Head of Digital Product at Opella and Sanofi from 2024 to 2025, repositioning product design as a governance function across a 10+ brand ecosystem (Allegra, Doliprane, Enterogermina, Icy Hot), co-shaping the 2026 design strategy and lifting delivery by 40% through insourcing. At Celio he was Head of Digital Products and Omnichannel from 2023 to 2024, contributing a 46% e-commerce revenue lift over 11 months, launching Camaieu in 6 months on the existing platform architecture, resolving the top customer pain point in 2 months, and leading a team of 12. At Societe Generale in 2023 he audited operating practices and strengthened cross-team delivery alignment in a global banking context. At Kantar XTEL he was Head of Product Transformation from 2022 to 2023, running AI-driven B2B SaaS for Fortune 500 CPG companies including Nestle, Danone and Beiersdorf across 5 countries. At EBP Informatique in 2021 he recovered a stalled SaaS initiative, reframing a EUR 2M economic base. At Orange Business he led Conversational AI from 2020 to 2021 on the IBM Watson platform, contributing 149 user paths including 79 dialog flows. He founded Bright from 2017 to 2020, working with VERMEG, Stellantis on the Spoticar platform, and Louvre Abu Dhabi. At EY he was Strategy and Governance Lead from 2011 to 2017, delivering 30+ strategic engagements including a EUR 50M+ EU census program and a EUR 100M+ global bank mobility transformation. His executive track began in 2002 at ADI Alternative Investments, a EUR 10B hedge fund he served through the Lehman collapse.
Career path
2026 to present · ARCHITEKT · Co-founder, CPO, CTrO and CXO. Governance, operating-model design, product strategy and multi-country execution across the collective and its ventures.
2024 to present · Oksydian · Founder. Independent advisory practice delivering governance, operating-model design and product strategy across APAC, Europe and the Americas.
2024 to 2025 · Opella (Sanofi) · Head of Digital Product. Repositioned product design as a governance function across a 10+ brand ecosystem; delivery accelerated 40% through insourcing.
2023 to 2024 · Celio · Head of Digital Products and Omnichannel Experience. E-commerce revenue +46% over 11 months, Camaieu launched in 6 months, a team of 12.
2023 · Societe Generale · Expert. Audit of operating practices and cross-team delivery alignment in a global banking context.
2022 to 2023 · Kantar XTEL · Head of Product Transformation. AI-driven B2B SaaS for Fortune 500 CPG clients across 5 countries.
2021 · EBP Informatique · Head of Product Transformation. Recovery of a stalled SaaS initiative across 10+ product lines, reframing a EUR 2M economic base.
2020 to 2021 · Orange Business · Lead Consultant, Conversational AI. IBM Watson platform: 149 user paths including 79 dialog flows.
2017 to 2020 · Bright · Founder. Product transformation and service architecture: VERMEG, PSA and Stellantis (Spoticar), Louvre Abu Dhabi, and teaching at Gobelins, Le Laptop and EFAP.
2011 to 2017 · EY · Strategy and Governance Lead. 30+ strategic engagements, up to 50 consultants, including a EUR 50M+ EU census program and a EUR 100M+ global bank mobility transformation.
2011 · ESSEC Business School · Design and Digital Strategy Advisor. Digital transition of academic materials toward interactive publication standards.
2002 to 2009 · ADI Alternative Investments · Designer. Strategic reporting and process structuring for a EUR 10B hedge fund, served as employee representative through the Lehman collapse and liquidation.
Ventures and credentials
He is Founder-CPO of On-Care, an ambulatory medical SaaS spanning 22 specialties across 9 APAC markets, and Founder-CPO of Phoeniks, an agritech venture. His credential base spans EY, AXA, BNP Paribas, Credit Agricole, Societe Generale, SCOR, ADI Alternative Investments, Opella, Nestle, Danone, Beiersdorf, Celio, Camaieu, Orange, Stellantis, Vermeg, Louvre Abu Dhabi, the European Union and Ifremer. He is a certified Lead Product Manager (Thiga Academy), UX Designer and UX Manager (NN/g), and Design Sprint Master (Le Laptop).