What was the situation?
Carrefour needed its major e-commerce platform redesigned and re-platformed across two releases, the acquired Rue du Commerce marketplace integrated into the group, and the Carrefour.fr site rebuilt on Drupal 8, all in direct coordination with the retailer's CIOs and business teams.
What did ARCHITEKT do?
As CTO of the dedicated Publicis K4 agency for Carrefour, Erwan Deschamps managed 120 FTE to redesign and re-platform the V1 and V2 of the #OneCarrefour e-commerce platform, integrate the Rue du Commerce marketplace, and rebuild the Carrefour.fr site on Drupal 8.
What changed, measurably?
The dedicated 120-person agency delivered the V1 and V2 of the #OneCarrefour e-commerce platform, folded in the Rue du Commerce integration, and rebuilt Carrefour.fr on Drupal 8, all in direct partnership with Carrefour's CIOs and business teams.
Carrefour’s major e-commerce platform was redesigned and re-platformed across two releases by a dedicated 120-person agency, so #OneCarrefour shipped in direct partnership with the retailer’s own CIOs and business teams.
How does one agency replatform a retailer’s e-commerce?
A dedicated Publicis agency of 120 FTE stood up as the CTO-led delivery arm for Carrefour rather than a scattered vendor pool, so the V1 and V2 of the #OneCarrefour platform moved as one program aligned with the retailer’s CIOs.
Where did Rue du Commerce and Carrefour.fr fit in?
The same CTO-led agency integrated the acquired Rue du Commerce marketplace into the group and rebuilt the Carrefour.fr site on Drupal 8, so the replatforming, the acquisition, and the flagship site rebuild ran as one #OneCarrefour program rather than three separate vendor tracks.