What was the situation?
Chantelle Group's omni-channel order flow leaked availability, so on-time-in-full delivery lagged and the marketplace channel stalled, while the group also carried a supply chain and a digital footprint that needed to expand across brands and countries.
What did ARCHITEKT do?
Over two years as VP E-commerce, Retail and Technology, Erwan Deschamps re-engineered order orchestration and stock allocation across every sales channel and drove digital expansion through a B2B and international brand platform, including the Chantal Thomass brand identity evolution and the CL concept-store launch in Milan.
What changed, measurably?
On-time-in-full delivery rose from 85 to 98%, revenue grew, the marketplace channel expanded, new wholesalers came on through the B2B platform, and the group's digital footprint widened across brands and countries.
Chantelle’s availability stopped leaking between channels, so a customer order became a promise the supply chain could keep rather than a hope.
How does one order flow serve every channel?
Order orchestration and stock allocation were unified, so the same live inventory answered store, web, and marketplace demand from one source of truth, which is what moved on-time-in-full delivery from 85 to 98%.
What carries a lingerie group’s digital expansion across brands?
Digital expansion ran on a B2B and international brand platform, so new wholesalers came on through one channel while the group extended its brands abroad, from the Chantal Thomass brand identity evolution to the CL concept-store launch in Milan.
- What did the Chantelle mandate cover?
- Over two years as VP E-commerce, Retail and Technology, Erwan Deschamps re-engineered order orchestration and stock allocation across every channel and drove digital expansion through a B2B and international brand platform, including the Chantal Thomass brand identity evolution and the CL concept-store launch in Milan.
- How much did on-time delivery improve?
- On-time-in-full delivery rose from 85 to 98% once order orchestration and stock allocation answered store, web and marketplace demand from one source of truth.