013 / case study · B2B softwareebp.com

EBP Informatique.

A product-transformation reset that reframed a stalled EUR 1M-a-year SaaS bet onto a EUR 2M base and unified a design system across 10-plus product lines.

What was the situation?

EBP Informatique ran more than 10 SaaS and legacy B2B products, and a SaaS initiative worth over EUR 1M a year had stalled for more than a year with no business model, while desktop and web product lines drifted apart.

What did ARCHITEKT do?

As Head of Product Transformation in 2021, Anthony Chevalier facilitated a business-model reframing that clarified a EUR 2M economic base and restored strategic direction to the stalled SaaS initiative. He audited tools, practices and flows, then drove org-wide operating-model change via service blueprinting, structured the annual agile planning, and defined cross-product roadmaps aligning the desktop and web product lines. He built and coached a cross-functional team of eight across design and product ownership, and designed a Design System grounded in Atomic Design and accessibility across the 10-plus product lines.

What changed, measurably?

The business-model reframing clarified a EUR 2M economic base and restored strategic direction, an audit of tools, practices and flows drove org-wide operating-model change via service blueprinting, and cross-product roadmaps aligned the desktop and web lines. A cross-functional team of eight was built and coached, and a Design System grounded in Atomic Design and accessibility unified 10-plus product lines.

EBP’s stalled SaaS bet stopped drifting without a business model, so a reframed economic base gave it direction again while a single design system pulled 10-plus product lines back into one system.

How does a stalled SaaS product get moving again?

The initiative had run over a year with no business model behind more than EUR 1M a year of exposure, so the reframing named a EUR 2M economic base and restored a clear direction, carried by a cross-functional team of eight built and coached to hold the cadence.

How do 10-plus product lines share one system?

A Design System grounded in Atomic Design and accessibility, set on top of cross-product roadmaps that aligned the desktop and web lines, gave more than 10 products one shared structure instead of parallel drifting builds.

EUR 2MECONOMIC BASE REFRAMEDAnthony Chevalier · Head of Product Transformation, EBP Informatique (2021)
10+PRODUCT LINES UNIFIEDAnthony Chevalier · Head of Product Transformation, EBP Informatique (2021)
8TEAM BUILT & COACHEDAnthony Chevalier · Head of Product Transformation, EBP Informatique (2021)
Why had the EBP SaaS initiative stalled?
The SaaS initiative, worth over EUR 1M a year, had stalled for more than a year without a business model; a facilitated reframing clarified a EUR 2M economic base and restored strategic direction.
How were 10-plus product lines unified?
A Design System grounded in Atomic Design and accessibility, paired with cross-product roadmaps aligning the desktop and web lines, unified more than 10 product lines.
What drove the operating-model change?
An audit of tools, practices and flows fed org-wide operating-model change via service blueprinting and a structured annual agile planning, carried by a cross-functional team of eight across design and product ownership.
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