What was the situation?
Electro Depot, a discount household-appliance and electronics retailer operating 120 stores across France, Belgium and Spain, launched its UNIFY program to transform its omnichannel model and shorten how fast it brings new capabilities to market.
What did ARCHITEKT do?
As Omnichannel and Tech Transformation Advisor with Digital Bridge (2025), Erwan Deschamps advises Electro Depot on the UNIFY program, working the omnichannel and technology change across the retailer's European store estate.
What changed, measurably?
Under UNIFY, Electro Depot is reworking its omnichannel and technology model across its 120-store European estate, with a stated target of taking 65% of sales online by 2035 and halving its launch cycle from twelve months to six.
Electro Depot’s UNIFY program is reworking how the discount retailer sells across stores and online, so a 120-store European chain is being pointed toward a digital-led operating model.
How does a discount retailer go omnichannel under one program?
UNIFY runs the omnichannel and technology change as a single named program rather than scattered projects, with Electro Depot targeting 65% of sales online by 2035 and aiming to halve its launch cycle from twelve months to six across its 120-store estate in France, Belgium and Spain.