What was the situation?
Louvre Abu Dhabi needed strategic framing and experience architecture for its mobile application across the full visitor journey, from before the visit through to after it.
What did ARCHITEKT do?
Delivered via Bright from 2017 to 2020, Anthony Chevalier led the strategic framing and experience architecture for the museum's mobile application. He ran a design sprint with 20 participants and designed a three-phase visitor journey spanning pre-visit, in-museum and post-visit.
What changed, measurably?
A 20-participant design sprint produced the strategic framing and experience architecture for the museum's mobile application, structured as a three-phase pre-visit, in-museum and post-visit journey.
Louvre Abu Dhabi’s mobile application started from a framed visitor journey rather than a feature list, so a 20-participant design sprint set the experience architecture across pre-visit, in-museum and post-visit.
How does a museum app start from the visitor journey?
A design sprint with 20 participants framed the strategy first, so the app was architected around a three-phase pre-visit, in-museum and post-visit journey instead of bolting features onto a single screen.
Why architect across three phases?
Splitting the journey into pre-visit, in-museum and post-visit gave each moment its own role, so the experience architecture carried a visitor from anticipation through the galleries to what happens after they leave.
- How was the Louvre Abu Dhabi app framed?
- It began with strategic framing and experience architecture rather than a feature list, set through a design sprint with 20 participants.
- What did the three-phase visitor journey cover?
- The journey spanned pre-visit, in-museum and post-visit, so the app was architected around the full arc of a visit rather than a single moment.