What was the situation?
LVMH's maisons needed their online flagships re-platformed onto a modern e-commerce stack that could carry the brand experience of Louis Vuitton and Dior at luxury scale, across two of the group's largest houses.
What did ARCHITEKT do?
As CTO across the Publicis and Tata Consultancy Services engagements (2011 to 2017), Erwan Deschamps led the e-commerce platform replatforming for Louis Vuitton and Dior, rebuilding the online flagships of two of the world's largest luxury maisons as part of a multi-brand e-commerce program across LVMH maisons.
What changed, measurably?
The Louis Vuitton and Dior online flagships were re-platformed onto a modern e-commerce stack, giving two of LVMH's flagship maisons a rebuilt digital storefront inside the world's largest luxury group.
LVMH’s two flagship maisons had their online storefronts rebuilt, so Louis Vuitton and Dior moved onto a modern e-commerce platform without losing the brand experience luxury demands.
How do you replatform a luxury flagship without diluting the brand?
The Louis Vuitton and Dior online flagships were re-platformed as one CTO-led program rather than a series of disconnected vendor tasks, so two of LVMH’s largest maisons carried a single modern e-commerce stack into their digital storefronts.
How does a multi-brand program carry brand experience at luxury scale?
The Louis Vuitton and Dior flagships were rebuilt inside a multi-brand e-commerce program spanning LVMH maisons, so two of the group’s largest houses moved onto a shared modern stack while each kept the brand experience luxury scale demands.