009 / case study · conversational AIorange-business.com

Orange Business.

A conversational-AI delivery on IBM Watson that shipped 149 user paths including 79 dialog flows while the team scaled from 20 to 30.

What was the situation?

Orange Business was standing up a conversational-AI platform on the IBM Watson platform and needed the delivery structured, the content logic defined, and the operating model aligned as the team scaled from 20 to 30 people.

What did ARCHITEKT do?

As Lead Consultant for Conversational AI from 2020 to 2021, Anthony Chevalier defined and implemented the roadmap for conversational AI, co-designed a conversational training program with storymapping integrated into Jira and Confluence, and reinforced Ops practices and delivery cadence. He ran an organizational study during the team scale-up to guide roles, workflows and team configuration.

What changed, measurably?

The program contributed 149 user paths including 79 dialog flows, structured content logic and delivery integration across teams, and reinforced Ops practices and delivery cadence. The organizational study produced structural guidance as the team grew from 20 to 30 people.

Orange Business’s conversational AI did not grow as loose scripts, so a structured training program built 149 user paths and 79 dialog flows into one delivery flow on IBM Watson.

How do 149 conversational paths stay coherent?

The conversational training program was built with storymapping integrated directly into Jira and Confluence, so 149 user paths and 79 dialog flows were authored and tracked as one structure rather than scattered scripts, which held as the team scaled from 20 to 30.

How does a team scale without losing delivery cadence?

An organizational study run during the scale-up guided roles, workflows and team configuration, and Ops practices were reinforced alongside it, so growth from 20 to 30 people arrived with a delivery cadence to absorb it.

149USER PATHSAnthony Chevalier · Lead Consultant, Conversational AI, Orange Business (2020-21)
79DIALOG FLOWSAnthony Chevalier · Lead Consultant, Conversational AI, Orange Business (2020-21)
20 → 30TEAM SCALE-UPAnthony Chevalier · Lead Consultant, Conversational AI, Orange Business (2020-21)
What platform was the conversational AI built on?
It was built on the IBM Watson platform, with a defined and implemented roadmap for conversational AI.
How were 149 user paths kept coherent?
A conversational training program was co-designed with storymapping integrated into Jira and Confluence, so 149 user paths including 79 dialog flows were authored and tracked as one structure.
How was the team's growth handled?
An organizational study run during the scale-up from 20 to 30 people guided roles, workflows and team configuration while Ops practices and delivery cadence were reinforced.
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