What was the situation?
Groupe PSA, now part of Stellantis, ran a scattered set of used-vehicle labels while the used-car segment stood 2.3x larger than new-vehicle sales, so the group needed one multi-brand marketplace, Spoticar, to bring every used-car label under a single product and website across Europe.
What did ARCHITEKT do?
As a founder and consultant at Bright (2017-20), Anthony Chevalier ran the Spoticar used-vehicle marketplace through the first full end-to-end product cycle ever implemented at Groupe PSA, taking the platform from concept to launch and setting a product discipline the carmaker had not run before.
What changed, measurably?
Groupe PSA launched Spoticar in 2019 and rolled it out across 11 European markets by year end, folding eight existing used-vehicle labels into one multi-brand marketplace built to support the group's Push to Pass target of one million used-vehicle transactions a year.
Groupe PSA’s used-vehicle business was pulled under one marketplace, so Spoticar launched as a single multi-brand label and website in place of eight scattered used-car brands.
How does a carmaker turn scattered labels into one marketplace?
Spoticar shipped as one end-to-end product rather than a rebrand, launching in 2019 across 11 European markets and folding eight existing labels into a single marketplace. It ran as the first full product cycle Groupe PSA had put through concept to launch, built to support the Push to Pass objective of one million used-vehicle transactions a year.
Why does the used-car segment carry a carmaker’s growth?
The used-vehicle segment stood 2.3x larger than new-vehicle sales, so a single multi-brand marketplace was the lever that let Groupe PSA compete for the larger pool of transactions instead of leaving it to scattered labels and third-party resellers.
- Who built the Spoticar marketplace for Groupe PSA?
- Anthony Chevalier ran it as a founder and consultant at Bright between 2017 and 2020, carrying the used-vehicle platform through the first full end-to-end product cycle ever implemented at Groupe PSA.
- How many markets did Spoticar reach at launch?
- Groupe PSA launched Spoticar in 2019 and rolled it out across 11 European markets by year end, replacing eight separate used-vehicle labels with one marketplace.